Who would be the audience for your media product? And, How did you address/attract your audience?
With my magazine being based on 'Indie' music, I would have a very specific target audience. It is young males and females aged around 15-23 years old who have a taste for 'Indie' music as well as the 'Indie' style. This audience would also use Facebook/Twitter and other social media sites to interact with one another as well as my magazine. They would listen to stations like BBC Radio 1, as it broadcasts appropriate music for this genre. The audience would attend local gigs and enjoy local music as well as the more mainstream bands.
The way I have addressed my audience is by reporting on the music they like. I have used a small 'Indie' band, thus attracting the target audience who will like this band because they are 'different', and this is part of the concept of being 'Indie'. Also this attracts them as they like to find new music that other people haven't heard of before. I have also addressed the audience by using a young person on my front cover, this is because my target audience is pretty young. I have also addressed them by putting links to Facebook and Twitter into my product. Using social networking positively affects both the consumer and the producer, this is because the audience can get in touch with us and let us know what they want/think for the magazine and we can respond to this quickly and get information on gigs etc out to the audience. Social networking is instant and that makes it a very useful tool. Other ways I have tried to address the audience are by making sure the people who appear in my magazine are dressed correctly in an 'Indie' way, this helps the people who are reading the magazine connect with the articles. With my interview I have addressed the the audience by giving them an insight into someone who could be an idol or just someone they like to listen to, either way I believe they will like the interview.
Overall I believe I have successfully addressed the audience and made it clear who my target audience would be for my product.
The way I have addressed my audience is by reporting on the music they like. I have used a small 'Indie' band, thus attracting the target audience who will like this band because they are 'different', and this is part of the concept of being 'Indie'. Also this attracts them as they like to find new music that other people haven't heard of before. I have also addressed the audience by using a young person on my front cover, this is because my target audience is pretty young. I have also addressed them by putting links to Facebook and Twitter into my product. Using social networking positively affects both the consumer and the producer, this is because the audience can get in touch with us and let us know what they want/think for the magazine and we can respond to this quickly and get information on gigs etc out to the audience. Social networking is instant and that makes it a very useful tool. Other ways I have tried to address the audience are by making sure the people who appear in my magazine are dressed correctly in an 'Indie' way, this helps the people who are reading the magazine connect with the articles. With my interview I have addressed the the audience by giving them an insight into someone who could be an idol or just someone they like to listen to, either way I believe they will like the interview.
Overall I believe I have successfully addressed the audience and made it clear who my target audience would be for my product.
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