Task 2: Part 2 Magazines & Audiences

Part 2

    From studying this magazine for a while, I believe that the target audience for Vogue is women from 20-37, who work in fashion or have a desire to work in fashion or simply enjoy reading about it. Vogue target more upmarket woman as they would have to be in a more well payed job in order to afford £4.10 a month. The articles that Vogue write about are also more sophisticated, talking about magical makeovers, From the Whitehouse to a  fashion empire and smoldering makeup. Compare that to magazines like Hello and Heat, all they talk about are other peoples lives, who's cheating with who, how ugly or hot celebrities are and how to save money etc. You can tell they are aimed at a less sophisticated by how they're written and how much they cost. Also Vogue wouldn't have to write articles like Heat and Hello, as the readers wouldn't care how hot celebrities are and wouldn't have to worry about how to save money as they are obviously well of if you can afford to buy Vogue for £4.10 a month.

    The word vogue means "Prevailing Fashion" which gives you an incline to what is going to be going on inside the magazine. The front cover of Vogue attempts to grab its readers attention by putting a reasonably well know person looking very nice, in one of the dresses that are being advertised within the magazine. also they have simple colours nothing too extravagant, just black, red and some white. Red is usually though of as a womanly colour, whilst black can sometimes be seen as a very sophisticated colour.  They use words such as "Magical", "Daring", "Smoldering" and "Plunging" they use these to get peoples attention. Who wouldn't want to see what a "Magical Makeover" looks like or some "Smoldering Makeup"? Vogue has got a well known masthead that people would recognize instantly, the majority of people know the  Baskerville Old Face font that Vogue is written in. The magazine front colour is almost minimalistic. With it only having two headings with a few sub headings, this means you have to read on to fin out more. The magazine only comes out once a month therefore the information inside the magazine will be much more and should be better quality compared to a weekly one. The magazine also talks about how women can look good naturally as well as what they can wear to improve their looks. It has a section in the Left third saying "Vitamin D, The Healthy side of sunshine". This shows the magazine is all about how women can look good naturally with tips on what to eat, drink and do to be more healthy in general.

     I think Vogue have created a very successful cover page for their target audience. Overall it shows they have researched into their target audience very well and used what they have learnt to create a page which will be good for there audience and will hopefully gain them more people who will buy the magazine regularly