Task 4: IPC Case Study

Task 4: IPC case Study

IPC Media produces over 85 iconic media brands with print brands alone reaching almost two thirds of UK women and 44% of UK men and almost 27 million UK adults – while the online brands collectively reach 20 million users every month.

History of IPC

The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers - George Newness, Odhams Press and Fleetway Publications - who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later, in 1968. Some of the first magazines for IPC were Country Life, Women’s Weekly, The Field and T.V. Times.

News

IPC Inspire today announces the appointment of Ellie Miles to the key role of senior marketing and events manager for music brands NME and Uncut

Woman's Own, IPC Connect's weekly magazine for consumers who want expert advice, inspiration and value, today celebrates its 80th birthday with a special commemorative issue

NME celebrates 60th anniversary

The types of magazines and target audiences that IPC have been associated with over the years are ones that have been widely accepted with magazines that appeal to everyone from teenage girls to old men with yachts with genres for everyone and anyone. Some of the genres are, Teens girls. Equestrian, fashion and beauty, sport and leisure, sport and entertainment, women's weekly and young men and music and many more. IPC has many magazines targeted at people who partake in sports with over 30 magazines targeted here. Also there are many targeted at middle aged to older women.

IPC would be a appropriate publisher for a new music magazine because they have experience in publishing these sort of magazines and therefore would not find it challenging to make one they have a large audience who follow them and so people would look for this magazine and expect it to be good and if it is with their support it surely would be successful.

The genre of music that IPC would publish could be anything but from my research i would expect them to publish a metal or indie genre of music. I say this purely because of other magazines they already publish which include NME and Uncut.

Bauer could be a more appropriate publisher for a new music magazine, i believe this because of the fact theta Bauer has a slightly younger audience than IPC. And also they have more similar magazines therefore they will find it easier as they have experience in this field.